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11283 North Straits Highway P.O. Box 98, Cheboygan, MI, 49721

Visit Northern Michigan’s Trusted Toyota Dealership

The Fernelius Automotive Group is a family of car dealerships serving Northern Michigan across Cheboygan, Rogers City, Sault Ste. Marie, and beyond offering sales, service, and financing.


A short drive from Rogers City to Cheboygan or Sault Ste. Marie, the Fernelius Family of Dealerships is Rogers City’s place to shop new vehicles and certified, pre-owned vehicles. Whether you are searching for a family van to bring to and from soccer practice or an SUV that can handle Michigan’s off-road areas, our four dealerships will provide you with unmatched service to help you find the Hyundai, Ford, Toyota, Chrysler, Dodge, Jeep, or Ram for your lifestyle and budget.


When Rogers City is looking a new vehicle or a used vehicle at a competitive price, the city knows to turn to Fernelius Automotive. Whether you already drive a Toyota, Chrysler, Dodge, Jeep, Ram, Ford, or Hyundai vehicle or you are looking to switch to one of our makes and drive a new one home to Rogers City, you can shop our extensive inventory online and in-person.


Our four full-service dealerships serving Rogers City offer an extensive selection of vehicles, service, and financing. Our skilled service team provides professional automotive maintenance and genuine OEM replacement parts at all of our dealerships. Our friendly and expert sales teams will work with you to find the right pre-owned or new vehicle and financing for your family and budget.


The Fernelius Automotive Group staff is here to help you with all your questions. Visit us in person, shop our inventory online, give us a call, or send us a message on Facebook! Whatever your vehicle needs, from purchase to service, the Fernelius Family is here for you!


When you purchase a vehicle or have your vehicle serviced at a Fernelius dealership, you become a part of the Fernelius family. We treat you and your family like family, because you are family!


Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 6:00 PM
  • Sat9:00 AM - 2:00 PM
  • SunClosed
Parts Hours:
  • Mon - Tue, Thu - Fri7:30 AM - 5:30 PM
  • Wed7:30 AM - 7:00 PM
  • Sat - SunClosed
Service Hours:
  • Mon - Tue, Thu - Fri7:30 AM - 5:30 PM
  • Wed7:30 AM - 7:00 PM
  • Sat - SunClosed
Detail Shop Hours:
  • Mon - Fri7:30 AM - 4:30 PM
  • Sat - SunClosed
Fernelius Toyota is located at: 11283 North Straits Highway P.O. Box 98 • Cheboygan, MI 49721


Fernelius Toyota 45.622474, -84.47987.